Why You Can't Outgrow Your Own Identity (The Real Reason Your Business Results Are Stuck)

The Vault Unlocked

This episode explores how personal identity limits business growth, revealing that real change starts with shifting self-perception. The guest, Daniel Lanarice, emphasizes that identity shapes vision, which directly impacts results. Through stories of Kobe Bryant and Beyoncé, he illustrates how adopting a new identity—complete with new rules and behaviors—fuels transformation. The discussion also

Key takeaways

• Identity limits growth more than strategy
• New results require a new self-image
• Embracing discomfort is essential for growth

Transcript preview

Most founders think they have a strategy problem. More leads, better funnel, a new offer. But it's not the strategy. It's the identity underneath it. You cannot outsell, outgrow, or outscale the identity you have handed yourself. The ceiling you feel in your business is the ceiling you set in your head. My guest today is Daniel Lanarice. We get into how identity shapes vision and how vision turns into results. The C field trust model that the greats actually run. holding you back or fiction and the one decision standing between you and the thing you keep delaying. Let's unlock it. shapes our vision and that same vision that we can hold in our minds and our hands is the vision that equals our results and why I think it's so important to speak about this is as business owners as marketers as I just even think human beings every single people every day. What you think about what you can see the vision you can have is a direct reflection of your identity and if you don't know your identity or if your identity is mixed up in the wrong thing things and you're wanting results and they're not coming. This episode is for you. Daniel, welcome to the show. So excited to be here. I'm excited to get into this topic quite honestly. So I'm going to ask straight up the big question. What is identity to you? Yeah, identity is who we think we are and who we show up in the world as. What does that mean? What do you think you're capable of? How successful of a level do you deserve based on your own beliefs? And so it's this like beautiful package around what we believe about ourselves, what we've learned through our surroundings, our family, our friends, our school, our mentors who we grew up with, the neighborhood we showed up with, the church group we were around. It's all of what has shaped us who we believe we are and therefore who we show up in the world as. Now people that can continue to grow, you know, you and I are entrepreneurs, I know a lot of entrepreneurs, business people are watching this, or high performers are watching this, people that are looking for new levels are watching this. And sometimes the subconscious identity that is driving people's day to day has a set of rules that is holding people back. And so for people that somehow are able to figure out how to grow time over time, what are they doing differently. challenging their current level of thinking that brought them to where they are right now and what is a new level of thinking what is a new belief about self that is a little uncomfortable that is ultimately what is ultimately what is required for new levels of growth. I love why I love what you're saying it gets me excited is this is I think I've spent I would say at least deep diving into this stuff into my own personal shit right and my own personal identity and I love it because I do believe this is one of those foundational things that if you can tap into this and really understand what was just even said what you just said it's not just understanding it it's about knowing how to accept it and then the tools to fix it so indirectly what you just said is you can't outpace your own identity You can out win your own identity. You can't outsell your own identity. You can outgrow your own identity. You can't out love Your own identity. Meaning the identity that you put on yourself Not anyone else puts this on you The identity that you put on yourself and the limitations that you put on yourself and your identity is the bar at which you're living So if someone's sitting here and this isn't about motivation this is actually like facts there's science behind it's reality I know I know I know I know I know I know to get into some examples of everybody that we know of who understood this at the highest level. If you fully understand the reality of how your identity is your limiting factor in many things, then you know what to do or at least have the awareness of what you can do to fix that. We show up in the world, so good, by the way. We show up in the world as, you know, in school that one person stole your apple and therefore now, now that's the a reactionary or personality side of you. Somebody bumps into you and it was an accident but you thought it was on purpose and therefore it like hit your ego just a little bit. So all these like little micro life experiences kind of start creating a narrative like of what of who we are of how we react. What did mommy or daddy say about that thing and therefore well if they taught it to you in this way well that's just the way it is. You know there's a family in my neighborhood that's a family in my neighborhood that's every time their nanny is walking these two kids. I hope my neighbors who I don't really even know don't see this episode, but anyway, they are always saying, oh, she's really shy. Oh, she's so shy, right? It's a little two-year-old, three-year-old, four-year-old, there's two kids. And I'm with my wife and I was turned to each other like, because we have like almost a two-year-old. He's like, shyness or being outgoing or charismatic or brave to talk to people and to socialize. People that are shy, I think it's just emotions that are unexplored and emotions that are unexplored for extended periods of time. And so the whole shyness thing when we're young or maybe even into adulthood, I think it's just adults that haven't embraced the discomfort of this newness of socializing and talking and you know whatever like saying hi to the dog when you're walking by and it's those repetitions that I think may turn somebody that who's maybe told that they're shy their entire life if we flip it and say well you're not shy at all you're brave you're outgoing and so it's like those rules that are surroundings impose upon us that bring us to where we are today and I think what is really useful for people that are trying to figure out, all right, well, how does one like level up from here? Well, who would you have to be in order to become a Kobe Bryant, for example? You and I spoke a little bit off-air about Kobe, about Kobe, or Beyonce, or like there's a couple of these identity examples that we can give people. One thing that unlocked Kobe to these new levels is of his embracing a black mamba. It wasn't just a nickname. rules with high performance coaches around him. Okay, great talented Kobe who from college that to who made it to the NBA had all of this identity. He's really good. But what is the crim de la crim. highest performing and a snake is a black mamba? The meaning behind the snake, Kobe's like oh my gosh, I love that and I forget all the bullet points around. how that snake acts, how that inquisitiveness of that snake shows up. And so Kobe wasn't Kobe Bryant who he learned to be in high school and college. He started to act and behave as his new rules of who the Black Mamba was. And that created the legend. Similar story with Beyoncé. She's like, oh my gosh, going on in stages and all these things. This was many years ago. She created. She was a new identity. She was nervous. She was a church girl singing R&B and soul and now she's doing these gigantic arenas and provocative moves and these new levels. Sasha fierce became her new identity. What were the new rules? And then eventually it becomes part of the self. You were you always had it in you. You just needed to change the frame. much here because there's the idea that I'm what we're saying that Kobe and and Beyonce had was we talked about their identity right in order for them to get to where they had to go they had to level up their identity when leveling up that identity they had to stick to some rules and or behaviors of what that identity was which brings me back to the whole concept I'm not sure if you ever heard of that that the B do have concept If you have not heard this concept, I'm just going to say because I think it's very important is a lot of people walk around saying once I have this thing, then I'm going to do this thing and then now I become this thing and it's actually the opposite. And unfortunately I would say 90% of the population lives like that. The 10% and then the 1% is I mean very different is they understand in order to have you have to become. So if you want, this is the whole level enough. This is what you've talked about earlier is getting uncomfortable at the identity level because the identity that you're at today is your comfort zone You want to level up. You want to level up? You got to start operating thinking doing becoming saying the things You're scared to say doing the things you never thought you had to do level up your identity so you can become that person i.e Become the sasha fears become the black mama and as a result of living life when those rules you wake up one day Is that what I'm here? I just want to make sure if that's what we're... Dude, I... A friend of mine, he coaches professional athletes, Olympians, his name's a shout out to Devon Bandison. He's sort of low-key, but like he's got some very, very well-known clients that very few people even know that he's their coach. Let's just say