THE LINKEDIN STRATEGY THAT MAKES $10K A MONTH || SIMI ARORA || EPISODE 086
The Code To Winning
Simi Arora shares her proven LinkedIn strategy for generating $10,000 monthly by building authority and trust through authentic personal bra
Key takeaways
- LinkedIn success requires consistent engagement—spending 60–80 minutes daily supporting others to boost visibility
- Personal brand growth is fueled by sharing expertise, identity, and transformational journeys authentically
Main topics
- LinkedIn content strategy
- Personal brand authority
Notable quotes
"If you are a little bit more self-aware of the place that you are in... why am I here? What is this pain teaching me?"
Conclusion
True success lies not in external validation but in living a peaceful,
Transcript preview
Speaker 1 (0:00) How important is LinkedIn today? Speaker 2 (0:01) I'd say it's a game changer. It has been a game changer for many, many, many people that I've coached personally, and I've done more than a thousand, you know, coaching sessions so far. And one of the fundamental things about LinkedIn is that it is a very simple platform to share what you want to share. And all you need to follow is a particular process of the content that is going to be easily accepted and understood by people and specifically your ICPs, which is your ideal client profile. For businesses, let's say if you are a startup and you want to get your first three clients, we'll pay you $10,000 a month each. There's no better platform than LinkedIn to do that because all you need to do is craft a content strategy that speaks of your expertise, that shows your identity, that shows your journey and experience, and shows the offer and the process. that you put in place to bring that transformation. Speaker 1 (0:53) Whenever I go on LinkedIn, I actually love it because it'll be like 10 steps of how to grow your podcast or like 15 steps on how to grow your businesses. And it's actually very enlightening and educational concept of how you can actually grow and build something. One Speaker 2 (1:07) of the things about LinkedIn is engagement. So for example, on Instagram, you can just put a reel out there and algorithm is going to pick it up. If it is worth showing to your first thousand contacts, if they like it, and then it's going to continue to push it out there. LinkedIn. works a little bit differently. LinkedIn wants your cooperation in helping other people rise as well, which means that it wants you to spend time after you've made a post for like at least 60 to 80 minutes and support other creators too, which means that you are going to have like a whole engagement strategy where you have about a hundred people that you really like and you love their content and you go to their profiles and drop a comment. And then they're going to drop a comment back to your profile as well. And also, if the content is really good, the algorithm is going to push it out further. And then you're going to find new audiences liking your post as well. So is the platform really want you to stay on the platform and also just read and like other people's work as well? Because it's not about just absorbing like short form content, but also like participating in the conversation. Speaker 1 (2:07) The Code to Winning, insights you need today to seize the world tomorrow. If you are curious in learning about building trust and authority, and of course, your presence online, this is the episode for you. A story I can resonate with a lot, myself being an immigrant, we have an immigrant story, very, very inspiring. I'm going to have the founder of Brandscale. talk a bit more about like the entire purpose of how it's important for you to be able to build your presence today. So without further ado, we have a wonderful lady in the studio today, Simi Arora. Thank you very much for joining us. Thank Speaker 2 (2:44) you for having me. Speaker 1 (2:45) Awesome stuff. Yes, I want to just kind of like dive in. I want to talk a bit more about the importance of building trust. Speaker 1 (2:54) and authority online i think it's such an underrated thing especially in 2026 today but before then can we just have a brief overview you know just about your story like the beginning how did this all start for you well Speaker 2 (3:09) It all started when I incidentally landed in America. Speaker 1 (3:14) Which year was that? Speaker 2 (3:15) It was 2012. Speaker 1 (3:16) Okay. Speaker 2 (3:17) And prior to that, I was living in Dubai for a bit and I grew up in India. So, you know, many people dream of going to the U.S., which is still a lot of people's dream because it's a land of opportunity. But for me, it was a personal decision because I decided to get married to somebody who was living here. It wasn't forced. It was my own choice. And I feel like some parts of this whole story, when I look back now, I reflect upon all the choices that I made. I do see a role of destiny. I see that everything happened for a purpose. Because when you don't want something, but something comes in front of you and you're like, okay, I want to just plunge into it. I want to make this choice. And you are... little bit more impulsive while making the choice, Speaker 1 (4:06) it's Speaker 2 (4:07) destiny calling for you. So I feel that I was supposed to be here and didn't want to be here, but I'm here. And for the last 15 years, I've been here and I built from ground up, like because of some of the setbacks that happened in my life and in my personal space, in my relationship, in my marriage, and also with my mental health. So for me, the journey was really, really hard. And I... to see that to be a blessing in disguise now. Speaker 1 (4:36) No, I love that so much. 15 years. My story was more, I think, 2017. So just, no, 2016, exactly 10 years. It's been 10 years as well. Obviously came here for college. But the reason I say I often love immigrant story, we often... there's always a chip on your shoulder you know i feel like there's you have to try and prove to yourself your family there's a lot of people that are counting on you and i feel like Speaker 2 (5:03) starting Speaker 1 (5:04) from the ground up is something that's very underrated because it comes with a lot of loneliness. It comes with a lot of like bad decisions we make sometimes. It comes, I mean, I wouldn't even say bad decision. It comes with like more learning experiences. I should rephrase that better as well. What would you say was probably the biggest learning curve in your experience looking back at the last 15 years or so personally for your life? Speaker 2 (5:31) I strongly feel there's purpose in pain. And I do feel that you are destined to play a certain role. And sometimes life has to put you through different challenges to evoke that potential. I believe that if I was in India, I would have been a different person. I would have been maybe more successful at a faster pace because I had the network. I was making a lot more money in my early 20s. And I had the opportunities. I was traveling the world while I was in India. So there wasn't like a need to prove a point because it wasn't even that important to me at that time. I knew that I'm going to be successful in life in general. But I had expectations along with there's just like sense of limited. Speaker 2 (6:31) exposure of my own potential. So I was sensing that for sure. Like there was something that was telling me that I need to step out, but I didn't know what exactly that meant. So when I came here, obviously, the first thing that hopped was like, I'm going to climb the corporate ladder. You know, I had an MBA. I'm going to do another MBA. I am going to apply for all the great jobs here because in 2012, that was the norm. I mean. It wasn't the world of entrepreneurship or anything like that. And also it's barely like getting to know people and getting to sense the environment. But because of what happened in my personal life, the setback of a failed marriage, like within one year of being together, then getting into anxiety disorder, like which was a very, very hard thing that I managed and managed it alone because there wasn't even a single family member or friend. that was close to me in New York. So it was kind of really crazy ride. But never did I think of going back. So that was one thing I wanted to mention about the idea that if you are a little bit more self-aware of the place that you are in and you kind of like dive deeper into your awareness and ask yourself, why am I here? what is this pain teaching me? What is the purpose of all the experiences that I'm going through? Whether they are failures in the business or like losing a partnership, losing a relationship, whatever that is, it's asking you to go deeper. It's asking you to change or to do things differently. So, I mean, I had this awareness at that time as well that I'm not going back and I have to figure this out. Because going back would be easier because I do have a support system. Nobody's going to say no. I'll get a job. I'll restart my life back in India. It's just been one year. Speaker 1 (8:21) But Speaker 2 (8:21) I was like, I think I have to do this journey. Otherwise, why would I even come here? Speaker 1 (8:26) Love that so much. I'm originally from South Africa, born and raised. So India is our rival in cricket. I don't know if you like that. So when you said India, I thought of a cricket. That's one thing I think about cricket and biryani. That's one thing because I mean, I love that's my favorite cuisine. Absolutely. Especially like around New Jersey when you go to like. I think it's not Trenton, it's Edison. There's a place in Edison that I usually go to constantly and get the best food. But looking back at when you spoke about the corporate ladder, similar example with me as well. I came for college, graduated. But at the same time, New York has always been, even though I live completely in Salt Lake, we're here in New York, it was always like the beacon of hope for me when I saw that because I did two internships here. actually by Lexington Avenue with Bloomberg. I applied Bloomberg, Nasdaq and Goldman. Nasdaq and Bloomberg both accepted, got the full-time offer. Everything was super excited. It's now about like focusing entirely going on your goal and journey to try and take the risk. And I think the risk is... It's where the reward comes in, but it also comes to the point where you get to learn so much about yourself. Listen to what you're saying and reading about your story. All these setbacks kind of determine the person that you are today. And so when you look back at immigrant stories or an immigrant story or an experience like yourself, what do most people don't fully understand if they haven't lived as an immigrant in the United States? Speaker 2 (9:58) Oh, it's a day and night difference. First of all, I feel there's a sense of unsettling feelings. Like, you know, there's like, you don't belong anywhere. You're trying to fit in. Speaker 2 (10:13) because you want to succeed. Speaker 1 (10:15) And Speaker 2 (10:16) at the same time, you know, you don't get that space. I mean, you have to create that space. It took me a while to really understand that properly, because I was like, okay, we're global citizens, you know, we can create our place anywhere. But I did realize that there is a comfort that people have around their own people, the people that they already know of. of years of experiences or journey with each other, right? Like if I go back to India, I have my friends that I grew up with. I have network. I have people that I know. I worked in a bank. I worked with another startup that made me travel all across the world. So I have this big comfort, big network. That's what I earlier said, that I would have probably grown faster when it comes to money. I can't say that necessarily true for my personal potential. exploration or being the person that I am today because of all the struggles that I went through. Speaker 1 (11:08) So Speaker 2 (11:09) definitely, I'll tell you, for sure, there are two ways to look at it. One is that you are going to find it hard to, you know, get that support initially. But also, I feel this is that's really the space, really the place where you can go all in, meaning like, as you said, that, you know, your appetite for risk is higher. It's because you're already here and you have made it through a couple of months, a couple of years. So what else? Like, if not right now, then when? So I believe that you take that risk. And that's why more immigrants, especially when, you know, more of the Indians that I see are entrepreneurs Speaker 1 (11:51) because Speaker 2 (11:52) they're like, OK, we're just here anyways. We're away from our families. I mean, the easiest thing to do is to go back, but I don't want to go back. So then why not to make the use of. the best opportunities that I can find anywhere. So that's what I did. I got my first client who was an Indian client, of course, because he's the one who gave me break. After that, obviously, I had many all ethnicities of clients in our agency with our agency business. But, you know, I feel like it's just the way you want to look at it. Things are anyway is going to be hard if somebody from here move. goes to India and they start to build their career there, I think it's going to be the same thing. It's just the comfort of knowing each other. It's just, you know, getting to know how the system works, how you, you know, kind of like build relationship with people because those nuances from cultural point of view are also very different. You