Episode - 7 - Digital Branding Dynamics | ft Smita | Hosted by Varun Gururaj

Shuffle Strings ♾

Host Varun Gururaj and digital marketing manager Smita explore the fundamentals of digital branding, emphasizing how businesses must connect with audiences across

Key takeaways

• Digital branding levels the playing field for startups and MNCs by leveraging social media platforms like Facebook, Instagram, LinkedIn, and YouTube where billions spend time daily.
• Facebook and Google ad campaigns enable precise audience targeting and measurable analytics, unlike traditional celebrity endorsements which lack direct reach tracking.

Main topics

• Digital branding fundamentals
• Social media marketing & omni-channel presence

Notable quotes

"Branding is nothing but it's the identity of your service or the product which you are providing it."

Conclusion

The episode provides actionable insights for marketers on leveraging digital platforms,

Transcript preview

Speaker 1 (0:07) Hey everyone, welcome back to Shuffle Strings. This is your host and those Varun Guriraj hosting episode 7, Digital Branding. Today we have with us Ms. Mita who works as a Digital Marketing Manager. And let's start what branding is all about. Over to you. Speaker 2 (0:25) Hello, Varun. Thanks for having me on the show. Yeah, we all know every company or every services needs a brand. So let's start with what is branding. Branding is nothing but it's the identity of your service or the product which you are providing it. And see, coming to digital branding, every person who is... they are using smartphone so they are spending more time on the smartphone especially on the social medias like facebook linkedin instagram youtube so whenever a company is looking for audience they have to they have to connect to the people where they are spending their time most And I would like to say it is very essential for every company to connect to the people through the digital platforms like social media, social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and other ways of linking to people is through email marketing and webinars through WhatsApp and through like. Speaker 2 (1:45) Telegram all those things so what happens is like Speaker 1 (1:54) So what Smita is trying to say is that Digital branding can be induced through social media marketing social media marketing again comes in digital marketing That is marketing through digital spaces and different digital platforms as you know technological innovation is growing at a rapid pace There is an aversion in the rising demand for demand and supply of consumers. So through these platforms we can optimize an omni-channel retaining platform that is If a business or a product or a service based manufacturing firm cannot rely on one channel when it comes to a retail setup for example you have seen spar hypermarkets so spar hypermarkets does not rely only on just one channel they do truck deliveries they do gift cards they do something called landmark you know landmark rewards they do call and order they have digital branding like virtual merchandising is one other thing where they have different self-bare e-based kiosks and also these billing centers where uh now the people are uh are in comfortable paying the bills through a virtual or a digital based medium rather than standing in queues so that is the one thing spar hypermarkets has innovated and incorporated beautifully so what does what do you want to talk on brand management or brand communication Speaker 2 (3:21) Actually, I would like to tell, see, there are very good MNC companies and a normal startup. So this digital platform, it gives equal opportunity to the big companies as well as the small companies. And it is irrespective of how big or small the company is. And it is how well you perform in the social platforms. Actually, there are like around 300 million companies and 300 million... million brands so every brand has to show its presence and by using the digital platform Speaker 2 (3:59) The type of content what you are giving on the digital platform also matters. Like people are more interested in the stories, DIYs, small videos and testimonies behind the scene. Maybe the people would like to connect to the brand or the product or the service depending on their requirement and how the engagement happens on the social media. Speaker 2 (4:28) And I would like to add on few points where 2 billion people are on the social media and 62 % of the adults use social media and 60 % of the Facebook users. posts about their products and services and the people who are exposed to social media campaigns around 38 percent would like to buy the products or the services that are through the campaigns and we all know the facebook ads and google ads where the We can use many types of awareness. One of the awareness is brand awareness. Through campaigns, through Facebook campaigns and Google ad campaigns, we can spread the brand awareness about your brand. What happens exactly? There for the target audience, the same advertisement is shown to the audience couple of times so that they get to register the... brand name or the brand product service it will be registered in the in the audience mind so that is one thing and another one thing when you go for celebrity endorsement now you can't measure whether it has reached to the right audience or not But when you go for these campaigns and all, you can measure the statistics, how many people it has reached and how many times a single person has seen the same ad. So you'll get to know all the analytics using campaigns. Speaker 1 (6:11) So as Smita said that's a great insight on digital branding Google ads and Facebook ads are something which is used for optimization process So initially when you are targeting a particular product or a service you need to keep in mind about the audience segmentation So you need to do keyword research and analysis So keyword research and analysis is based from high medium and low depending on the monthly search volume and competition So through these campaigns we need to plan budget so there are concerned teams who takes care of the budgeting who takes care of the product placement ads listing as