How Event Venue Owners Built Six Figures in Six Months

Living Your Legacy

Jerel and Kimberly Norcome detail how they scaled Eventus House into a profitable two-location event venue business in the Baltimore area, achieving six-figure revenue within six months. They explain their competitive advantage lies in

Key takeaways

• Jerel and Kimberly Norcom scaled Eventus House to two six-figure locations in the Baltimore area within a short timeframe by leveraging packaged pricing and a comprehensive one-stop-shop model.
• Their business strategy emphasizes stress-free client experiences, handling everything from mood boards and decor to cleanup, which differentiates them in the competitive event market.

Main topics

• Event venue business model
• Packaged pricing and one-stop-shop services

Notable quotes

"Once they realized that you can get the space with us, one stop shop, it became a no-brainer."

Conclusion

Listeners gain actionable insights into building scalable event venue businesses through

Transcript preview

Speaker 3 (0:00) The simple fact that our first client, they needed a space, but they were looking for an event planner to come in and do all the decor. But literally, once they realized that you can get the space with us, one stop shop, it became a no-brainer. I think it's the reason why we do such an amazing job. We Speaker 2 (0:16) do it all. So the minute the client puts in an inquiry in, we're contacting them to figure out kind of what their vision is, sending us inspirational photos, and then we hit the ground running. collaborating with the client, creating mood boards to make sure that we're all on the same page and we execute everything. Speaker 1 (0:31) Gerald and Kimberly Norcom are dynamic, purpose-driven event venue entrepreneurs and the founders of Eventus House and the Six Figure Event Space Challenge. Leveraging their expertise, they help aspiring owners build profitable event spaces, driving a legacy of financial freedom and empowered entrepreneurship. Speaker 3 (0:48) We had so many people looking at our success, getting two event spaces, both doing six figures. in a short period of time and we got friends reaching out to us they're like hey hey i need your expertise yeah and we're spending like two to three hours on the call with people we're like hold on yeah i think we should probably take this expertise and then make it into something where we can scale it looking at our business where we're currently going right now how do we scale it to be close to seven figures Speaker 5 (1:18) It spans the globe like a super high school internet. Elvis, ready. Speaker 3 (1:23) Today, Speaker 5 (1:24) Apple is going to reinvent the phone. It's not over until I win. The Speaker 1 (1:31) Living Your Legacy podcast. For those who live to leave a legacy. That's Speaker 5 (1:37) extraordinary. Speaker 5 (1:42) Sensational! Speaker 5 (1:51) And Speaker 4 (1:52) welcome back everyone to another episode of Living Your Legacy podcast. I'm your host again, Jay Slangen. And thanks for joining us again in the sunny Miami Beach studios here in the podcast room, where we get the privilege to talk to some of the best entrepreneurs from around the country, the disruptors and experts in. so many different fields. Love my job talking to great people. And we got two beautiful, great people here with us today coming from the D.C. area. So, yeah, why don't you guys introduce yourselves? What's your names? Where are you from? You're from D.C. And what do you guys do? I'm Jarrell Norcom. Speaker 3 (2:24) This is my wife. I'm Speaker 2 (2:26) Kelli Overworm-Kimberly Norcom. Speaker 3 (2:28) And we are event venue owners. So we have two event menus in the Baltimore area. Speaker 2 (2:35) Yep. Called the Eventus House Event Menu. Speaker 4 (2:37) The Aventus house. Yes. Nice. Now there's no, you know what you're going there for, right? Yes. Speaker 5 (2:42) All Speaker 4 (2:43) right. So I used to do events, right? Actually like. So I used to have a nightclub in Northern Thailand, which turned into a concert company and then turned into a full ship charter music festival cruise. It grows, Speaker 3 (2:59) right? Speaker 4 (2:59) It grows, right? So I know all about the events company, but one of the things, one of the best things about the events industry, at the end of the event, right? And you get that nod, right? Speaker 4 (3:12) Yeah, you know, good event, good party, good, yeah. All Speaker 2 (3:15) the hard work makes it worth it. Speaker 4 (3:17) Yeah, love the nod, right? So what kind of events are you guys doing? And how big are these venues? Speaker 2 (3:24) Yeah, so our location, our first location in Hamden, Baltimore, that one can hold 70 guests, 1,500 square feet. And then our White Marsh location, which we recently got a year ago, this time frame, can hold 100 guests, and that's 2,500 square feet. And so we do everything from... Baby showers, birthday parties, anniversaries, graduations, corporate events, baby showers being kind of our bread and butter. We found that a lot of people are popping out babies. So that's kind of like our main focus, but we do everything. So, yeah. Yeah. Speaker 4 (3:53) Nice. And so you guys also kind of like there must be a list of things that they can get from you in terms of the event, right? Like things that they rent, maybe furniture. What's your list look like? Speaker 3 (4:09) Yeah, I would say one of our things that and we get a lot of people that come to us and tell us like in the marketplace, how we stand out is just basically packages. So we package our pricing and what we offer through packages. So we have like four or five different packages and pricing. So everything from giving you tables and chairs to everything from full decor is what we take care of. Speaker 4 (4:33) Okay. Okay. And you guys do a little like themed. themed baby showers. Like that's all, that's on Speaker 5 (4:39) all Speaker 4 (4:40) the, all the chat. Instagram. Oh my God. Yeah. Now it's all about that reveal, right? That's the new trend. Yes. Speaker 2 (4:47) And that's what we were shooting for, which is great for us. Yeah. So we, our highest package, our platinum package actually is our, we call it our theme based package. And that one, they come to us with anything that they want and we make it happen. So we did, for instance, for a baby shower, we just did a, what's Speaker 3 (5:03) that? What's that bear called? Speaker 2 (5:06) Well, like a baby bear theme. We've done... It's not Care Speaker 4 (5:10) Bears anymore. Speaker 2 (5:12) There's a Speaker 4 (5:13) new bear. There's a new bear in town. We've Speaker 2 (5:15) done a great Gatsby theme. We've done Tiaras and bows. So whatever you want, we can make happen. Speaker 4 (5:21) Now, with the whole reveal, now it's about like the big, either like the blue or pink smoke or the blue and pink, like popping stuff, right? Does it get a little messy, right? Yeah, we Speaker 3