What’s Up THIS WEEK?! 🟠AI Visibility Has Changed!🟠Mountain Dew Soap? Dancing With The Stars? | Ep. 565

Do This, NOT That: Marketing Tips with Jay Schwedelson

Jay Schwedelson discusses the rapidly changing landscape of AI visibility, emphasizing that AI sources shift daily, making traditional tracking

Key takeaways

• 69% of AI sources change daily, making static visibility reports unreliable.
• AI platforms favor content less than 13 weeks old, requiring constant fresh content strategies.

Main topics

• AI visibility tracking
• Dynamic AI source changes

Notable quotes

"69% of AI sources change day to day. That means when you go to ChatGPT and ask it something, the next day you might get a completely different answer with different citations."

Conclusion

Marketers must adopt a proactive, weekly monitoring system for AI visibility due to constant

Transcript preview

Speaker 1 (0:00) Welcome to Do This, Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. Speaker 1 (0:16) We are back for What's Up This Week from the Do This, Not That podcast. This is where we share all the stuff going on in business, marketing, and life. And let's jump right into it because there's something big going on in the world of AI that we are all, I think, wrong about. At least I was wrong about. So first off, what are we talking about? Did you know that 69 % of AI sources change day to day? What does that mean? That means when you go to ChatGPT, and you ask it something, and it gives you an answer with all these sources and citations, and then you go there the next day, and you ask it the exact same question, the majority of time, you're going to get a different answer with different citations, different sources, and we got to solve for that. I'm going to share with you how, but there's some new data that just came out that has actually been studying this. So here's what's up. So first off, what happened was Forbes came out and shared that Reddit lost 86 % of its chat GPT citations in just a matter of a few days, meaning that Reddit was up there as one of the top sources that chat GPT was using in terms of giving credit for the answers that it was giving. But out of almost nowhere, it dropped. from 3.8 % of all ChatGPT citations to under a half a percent in just the last 30 days from Reddit. So what does that mean? What does that mean for you as a marketer? What do we need to be thinking about? What we need to be thinking about is our AI visibility. And here's the mistake that people make. People go on there and they search something up, they see their brand and they go, okay, we're good. or they get some sort of tool out there, and they use it, and the tool gets them showing up in Claude or Chachapati or Gemini, and you're like, okay, we're good. Let's go on to the next thing. But that's not the gaming work. This is literally changing day to day. So let me give you some stats first, and then I'm going to tell you how we actually solve for this. So get mentions. Just track this whole thing. Get mentions did. And they're the ones who came out with that 69 % of AI sources are changing day to day. They did thousands of identical queries across the four major platforms. Okay. And they did this day after day after day. And that's exactly what they found that 69 % were changing. But if you actually boil it down, the daily churn, for example, on ChatsBt was 79%. On Gemini, it was 88%. Perplexity was 44%. And Google's AI mode was 75%.