October Social Selling Roadmap | 30MPC

30 Minutes to President's Club | No-Nonsense Sales

The episode announces the upcoming launch of a new Social Selling course by 30MPC in collaboration with Sam Sales CEO Sam McKenna. The hosts

Key takeaways

• Social selling is defined by leveraging 'weak ties' and network connections rather than content creation or influencer status.
• A key tactic involves using LinkedIn Sales Navigator alerts to identify when new executives join an organization to trigger warm introductions.

Main topics

• Social Selling Course Launch
• LinkedIn Sales Navigator Tactics

Notable quotes

Social selling has nothing to do with you trying to become an influencer and posting content that doesn't work.

Conclusion

The episode provides a compelling preview for sales professionals look

Transcript preview

Speaker 2 (0:00) What's going on folks? It's Nick from 30MPC and we've got a really big month with an exciting announcement coming up so I wanted to take you through the quick 30MPC roadmap. Spoiler alert! The big announcement is we are launching our social selling course in collaboration with Sam McKenna, the CEO over at Sam Sales. And so to celebrate, over the next four weeks... Every single drop from 30MPC across our YouTube, across our podcast, across our newsletter is going to be related to social selling, or it will be some of the best content that we have done with Sam in the past. The reason that we're doing this is most salespeople know that they should be using LinkedIn to prospect in book meetings, but there are a lot of myths out there that are really dangerous about how to social sell and not. One of the biggest things that I learned is like, Social selling has nothing to do with you trying to become an influencer and posting content that doesn't work. And honestly, that distracts from real prospecting. I used to be really anti-social selling, but when I sat down with Sam, she showed me exactly how to engage with buyers, how to use your network's network to get introductions, dozens of different sales nav reports and alerts to literally fill your calendar up with warm, easy meetings that don't make you feel uncomfortable like cold calling or cold emailing might. It is a really powerful system and so we're going to be dripping some of this content over the next month to give you a taste of what is in the social selling course. So over the next month we are going to be dropping a YouTube episode with Sam where she's going to take us through all of the best LinkedIn sales nav alerts to tell you exactly who to prospect and when and the easiest path into an account. We are also going to be publishing some of Sam's best podcast episodes where she talks about parallel processing deals, how to show up on a first discovery call in a way that is totally different than the average seller. We also have some of our best social selling episodes that don't have Sam on the show. So we have one with Charlie Johnson, who is one of the top performing AEs over at Rubrik. We've got one with Morgan Ingram, where he's going through his favorite sales nav filters. All of this is meant to help you master social selling. thing on our roadmap this month is our live social selling launch event. And that is where we are going to break down everything that we cover in the course. We're going to walk through the social selling system. We're going to walk through all of the reports and alerts to use. We're going to give you step-by-step guidance on what to say when you reach out, not only to your referrers, but also the people you are asking to get access to. And so if you're remotely interested in the course, the one thing that I want you to do is go sign up for the launch event. The link to do that is in the description of this episode and you will get the live training. Sam and I are going to be there live answering questions both in the chat as well as live. You will get the full preview of what is in the course and you will also be able to see exactly what we are teaching before you need to make the decision to buy. Now if you're like, Nick, I love Sam, I love 30MPC, I'm already sold. Well you're in luck, we have a pre-order offer for you. So during pre-order period you will get $100 off the course. During launch week, if you wait, you will get $50 off. And so if you want the best price, get it during the pre-order period. But again, if you're not sure, I would start by signing up for the launch event just so you can see what this thing actually entails. Then if you feel like the course makes sense for you and this is something you actually want to embark upon, you can still take advantage of that pre-order launch week price. And just to be clear about what this is and what this is not, this is not a course about screwing around on LinkedIn, trying to become a LinkedIn influencer. influencer posting every day hoping that the leads are going to come rolling in. That's a waste of your time and the people giving you that advice are leading you down a really dangerous road. This course is also not some generic motivational crap that sounds good in theory but is not actually practical in practice. This is about building a repeatable, sustainable, simple system that gets you in front of the right buyers, gets you direct introductions from the people that you already know, And shocker, people that you might not, but who are still willing to help you out, starting conversations with your customers and building some pipeline without having to hammer the phone. And so that's the roadmap. Over the next four weeks, expect a lot of social selling content from 30MPC. Expect to see